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L'esthétique du Web

Today, when every device begs to be connected, it has become easier—almost necessary—to accept the adaptable nature of the web. Responsive web design is an emerging best practice, and our layouts are becoming more flexible. But once again, innovation is focused on technical implementations while the visual aesthetic remains ignored.

To put it another way, we’re embracing “responsive” but neglecting the second part: “design.” We’re replacing fixed-width divs with fluid ones. As we undergo a period of reassessment, both of our practice and of our tools, now is the right time to seek out an aesthetic that is truer to the medium.

The Web Aesthetic